Originally published by Metal Working News

Pfisterer (Pty) Ltd, one of the largest manufacturers of composite insulators and related products on the African continent, has announced the completion of its rebranding initiative. In future the company will trade under the name of Vexila.

“In keeping with our strategy, we are pleased to confirm that the company has rebranded as a leading, independent South African, electrical technology enterprise. Our new brand represents our commitment to continue delivering exceptional service to our customers with the most sustainably innovative products at our disposal. We strive to be the standard setting and leading enterprise in the industry that we serve,” says newly appointed CEO, Gary Whalley.

“Now known as Vexila, the company – a high voltage international electrical hardware developer and manufacturer – was acquired by 100% black-owned investment company, Thesele Group on 26 July 2018, making it a proudly South African-owned manufacturing entity with a Level 2 B-BBEE score rating. 12 months since its acquisition, the company has officially changed its name.”

Thabo Leeuw, CEO of the Thesele Group, Jabu Mabuza, acting CEO of Eskom, and Gary Whalley, newly appointed CEO of Vexila

“With the same products and services, Vexila has a global presence, supplying products to the rest of the African continent and the world. Vexila is one of only a few companies in South Africa that offers virtually all of the manufacturing processes required to produce its own final product, operating under one roof.”

“The comprehensive in-house technologies have ensured that Vexila remains a market leader in the field of OHL products on the continent, notably being the first African company to manufacture 100% locally and supply 400kV polymeric insulators to major African utilities.”

“Over the past 40 years, we have grown into one of the largest manufacturers of composite insulators and line hardware on the African continent with the most complete product offering in the market. Our focus is on supplying future-ready power grid products and solutions, tailored to drive robust economic growth that will enhance the quality of life for generations to come,” adds Whalley.

“First founded in 1972 as Hardware Assemblies, the company was acquired by the German-Swiss Pfisterer Group resulting in the business name changing to Pfisterer (Pty) Ltd in 2003.”

“With global energy requirements growing at an accelerated speed, Vexila’s electrical technology solutions are designed to offer a reliable, environmentally-friendly transmission of power, which includes sources such as solar, hydroelectric and wind.”

The Thesele Group is a 100% black-owned investment company that was established in 2005. Amongst its portfolio the Thesele Group has a 22% stake in financial services company Prudential Investment Managers (PIMSA), a 49.95% ownership of Probe Corporation, a company with its main focus on auto-electrical services, a 27% ownership of Elite Truck Hire, a 40% stake in Knowledge Integration Dynamics, a 35% stake in water and wastewater solutions provider Talbot & Talbot and a 26% stake in DG Capital (Pty) Ltd.