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Pfisterer changes name to Vexila

Pfisterer changes name to Vexila

Pfisterer (Pty) Ltd, one of the largest manufacturers of composite insulators and related products on the African continent, has announced the completion of its rebranding initiative. In future the company will trade under the name of Vexila.

Former German company now South African owned

Former German company now South African owned

The rebranding follows after Pfisterer, which was solely owned by the German group Pfisterer, decided to exit the South African market owing to a strategic imperative to exit the distribution space in which the company operates, and their “unwillingness to transform the business locally”, Vexila CEO Gary Whalley tells Engineering News Online.